Bra(g)

As with all great inventions, bra(g) was born out of necessity. When Jane Webb was doing extensive travel, she would arrive only to discover that her best assets had become deficits! All attempts at strategic packing, like stuffing the cups with socks, proved futile since the bras always managed to arrive crumpled. Jane's sheer frustration, inconvenience and cost of having to run out to replace them, inspired the bra(g).